The Dyslexia Centre asked us to brand their company with a logo, business cards, letterhead and compliment slip design. They are a established business but had never had a logo. They had no personal preference with regards to colour or style but provided details of their competitors so that we could research the market.
We presented 5 ideas for The Dyslexia Centre to choose from, all developed from our initial research . The final idea chosen by The Dyslexia Centre represented an open door. We used font weights to highlight ‘dyslexia’ and a sleek modern grey and white colour scheme. (inspired by WGSN’s S/S 2012 emerging colour trends). It’s simple and representative, great for any strong brand identity.