The short film "Life" was produced to coincide with the launch of the Hello Margaret vintage fashion website we designed. The video production had to work as both a stand-alone short film and as a way to promote Hello Margaret and drive traffic to their vintage fashion web store.
Working closely Hello Margaret director Jennifer Cook, we planned and developed ideas before drafting the script and casting the various roles.
Shot on the Sony NEX FS-100 super 35mm video camera, the film has cinematic style depth of field that helps draw the viewers attention to the characters and their clothing. The film was given a "vintage look" during post-production colour grading as well as using techniques such as "light leaks" and "hazing".